Concept Café .

The business of innovation & entrepreneurship

Katherine Burks

'Budley' earbuds case

Budley is a great example of how an idea can be converted into a viable business, if you're prepared to push through the many challenges.

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Budley is a great product and is well on the way to being a success story.

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If you're in the process of starting up your own business based upon a new product,  Katherine has some valuable information and insights that include:

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• The challenges of making a prototype

• Working in China

• Finding a manufacturer

• Understanding marketing needs

• Understanding social media

• Acknowledging your limitations

• You can't be everything!

• Finding an expert

• No mater how good your product is - if nobody knows about it, you're going nowhere

Click on picture to visit the Amazon page