Concept Café .
The business of innovation & entrepreneurship
Katherine Burks
'Budley' earbuds case
Budley is a great example of how an idea can be converted into a viable business, if you're prepared to push through the many challenges.
Budley is a great product and is well on the way to being a success story.
If you're in the process of starting up your own business based upon a new product, Katherine has some valuable information and insights that include:
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The challenges of making a prototype
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Working in China
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Finding a manufacturer
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Understanding marketing needs
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Understanding social media
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Acknowledging your limitations
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You can't be everything!
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Finding an expert
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No mater how good your product is - if nobody knows about it, you're going nowhere