Concept Café .

The business of innovation & entrepreneurship

Katherine Burks

'Budley' earbuds case

Budley is a great example of how an idea can be converted into a viable business, if you're prepared to push through the many challenges.

Budley is a great product and is well on the way to being a success story.

If you're in the process of starting up your own business based upon a new product,  Katherine has some valuable information and insights that include:

  • The challenges of making a prototype

  • Working in China

  • Finding a manufacturer

  • Understanding marketing needs

  • Understanding social media

  • Acknowledging your limitations

  • You can't be everything!

  • Finding an expert

  • No mater how good your product is - if nobody knows about it, you're going nowhere

Click on picture to visit the Amazon page