Video Pitch Clinic

3 Part Online course



Presented by an established, international production company specializing in innovation and entrepreneurship

Watch the trailer

Whether you're starting out, or an experienced innovator, a great visual pitch is required to reach out and grab your audience. What ever level you're at, we can help you take your story-telling to the next level, to deliver the pitch that could launch your idea!

We offer a 3 part online course, one day workshop and video recording, available to private groups of 6 or more, and organizations. (see below for details)

How to take your big story and pack it into a powerful pitch & online selling tool

A video pitch is often the first and sometimes the last insight people have of your concept - so it's essential  you capture people's attention and KEEP their attention with a short, clear and compelling story.

You'll learn how to distill your big story into a usable package, define the key elements of your story and what are the technical steps needed to create a great video.

You'll be able to use your finished pitch video to present to potential investors or as an online video for crowd funding sites like Kickstarter and Indigogo.

We have worked with many successful entrepreneurs and innovators, helping them to tell their story in a short and effective way.

A good pitch video is one of the most important aspects of your business development

The course comprises of the following:


1  Online course

  • The concept

  • Production

  • Post-production & packaging

2  The group workshop

  • A one-day intensive group event


3  One-on-one tuition

  • Including direction and recording of pitch

4  Editing & packaging

  • Tailored to each candidate

5  Selected testimonials

  • Selected by organizers


6  Related information

  • More about workshops

  • Reference videos

  • Cost estimate

1. The online course

The easy-to-follow online course is presented in three installments, together providing all the key elements needed to create a professionally packaged pitch.

A The innovation concept

  • What's the need or problem your innovation addresses?

  • How does the idea or innovation work?

  • What's the desired outcome?

  • What is the USP?

  • Be clear about your messages

  • What stage are you at?

  • Understanding your market

  • What you need to take this to the next level

  • Your long-term vision

B Production

  • From mobile phone to camera

  • Location - choosing a venue

  • Environment

  • Audio considerations

    • If and when to use a microphone

    • Background noise

  • Lighting considerations

  • How good is your memory?

  • Cheap autocue solutions for crib notes

  • Tripods and steady shots

  • Additional recordings of your product or service

C Post-production

  • Simple editing packages

  • Matching your needs and your camera / phone to the right system

  • Adding simple graphics / photos

  • Product shots

  • Using simple text

  • Putting it all together

  • Packaging the final product

  • Exporting

  • Uploading

  • Web hosting considerations

2. The workshop

A full day workshop offers a unique opportunity for a wide range of innovators to interact with each other and experience a wide range of challenges and solutions going beyond their particular universe. Videos submitted by participants are gently used to illustrate what works and what doesn't in form and content. Technique and production pitfalls are also covered, culminating in participants being able to assess when they've achieved their objective of producing a great video pitch.

  1. The workshop  format

  2. Welcome & introductions

  3. Defining groups / categories of innovation

  4. The story - the content and form

  5. Understanding what judges, financiers and investors are looking for

  6. Technical considerations

  7. Presenting techniques

  8. The ongoing pitch - renewing and developing the story

3. Personal tuition, direction and recording

Each innovator group or individual will receive 30 minutes of one-on-one tuition and video direction. This process will cover all the basics treated in the online course and workshop and lead into the final recording of the pitch. 

4. Editing and packaging

Each recorded video will be edited and packaged to fall within the agreed maximum timeframe, and will include the following:

Post-production & packaging

  • Editing of presenter

  • Inclusion of any additional materials:

    • Photos

    • Graphics or animations

    • B-roll video of product

  • Packaging with Cleantech Open ID / logo

  • Audio mix / equalizing

  • Exporting & packing in required format

The facilitators

Geoff Lamdin will join John Bowey (featured in promo) in facilitating the 8 modules, focusing on what are the key elements that financiers and investors are looking for. Geoff will also share presenting techniques based up years of experience as an entrepreneur.

  • Founder and CEO of multiple companies in the cleantech, energy, software and environmental spaces

  • 10 + years as a start-up and scale-up mentor with the Maine Center for Entrepreneurs

  • Alumnus, Mentor, Coach, Judge for the CleanTech Open

  • 34 years as a special projects consultant

Geoff Lamdin

Cost estimate

The cost of the 3 part online course plus the workshop and the one-on-one recording amounts to  $475 plus an optional $225 to have the recorded material edited and packaged. A minimum group of 6 is required for the workshop. Groups of 20 and over receive over 15% discount $400

5. Testimonials

Should the workshop be organized through an organization, candidate testimonials will be recorded during the workshop regarding the pitch course as well as their primary course. This material will be made available to the organization for their own use.


Currently John Bowey is producing a video series on the business of innovation, Concept Café.

Over the past 15 years, as  a director and presenter, he has coached, work-shopped and recorded groups of over 100 innovators and entrepreneurs for competitive events sponsored by state and national governments and large corporations, including Microsoft, SASOL Energy, TransNet, and technology innovation agencies. Below are just a few examples.

From a previous workshop: "The pitch is everything! It is the culmination of all your research and work and it’s the vehicle that defines the product and – to a large extent, determining your chances of attracting funding or investment.


There’s an infinite range of options for equipment and software to record pitches, but regardless of your budget, there are a few fundamental considerations that define your ability to tell a clear and compelling story.


The skills you learn here for this pitch will go on assist you in the future as you develop your products and your story."


Coaching the president of South Africa and a news reader in Dubai

A selection of innovation events that I coached, directed and produced