Concept Café .

The business of innovation & entrepreneurship

Deborah Drake:   Founder - 'Authentic writing provokes'

Invaluable insights for startups


Authentic writing provokes.

Take-away notes from interview:



Contact Deborah with questions

about your startup - and your story...

Effective communications and practical marketing advice

Deborah offers innovators the chance to get in touch with the stories that will make the difference in how people respond to their service or product.

So often, for me - the founder's story is missing - and this is an essential element of any company.

Get authentic in your presentation - share the real you and what motivates you.

Include the 'back-story' in your presentation.

There is great value in sharing your personal story - you're selling a company and concept - but you're also selling yourself.

The importance of self appreciation...

The purpose of the pith in to ignite curiosity in an investor or client to know more... So a pitch that incorporates good story telling is going to be far more effective.