The business of innovation & entrepreneurship
From idea to innovation
A fresh video series about the business of great ideas
The next big idea could come from anywhere
Innovation can come from anywhere at any time. Supporting a culture of innovation is supporting our future economy
A presentation to US Bank
To become a key sponsor of Concept Café, the new video series and online resource that highlights and supports innovation.
Tips from top investors
Success stories - how they did it
Legal advice on core issues
Regional start-up guidance
We are all innovators
See how great ideas are converted into viable businesses. Innovators share their stories and give invaluable tips on business, structure and process. Concept Café is both entertainment and a resource, and is aimed at a wide audience – because basically, everyone is an innovator in one way or another…
Relevance to US Bank
Most families have at least one person wanting to convert an idea into a business, or a way to earn extra money. The subject has constant and widespread appeal.
Stories about the ‘business of innovation’ are a major element of Concept Café.
Today’s startups are potentially tomorrow’s successful companies.
US Bank’s social and community work is a big part of what defines the Bank and its values. Concept Café covers social innovation projects, where innovation is used to create fair and sustainable solutions to social challenges.
One of the best forms of advertising and marketing is through the provision of useful information. With this in mind, the main areas of US Bank involvement could include:
Innovation categories include:
Science & technology
Arts & entertainment
Medical & health
Conservation & environmental
Home & leisure
The business of innovation
4 areas of possible involvement with US Bank
North West Innovation Resource Center
Exec' Director Diane
Amazing innovation with
Life changing innovation with Dr Michael Royals
Everyday innovation with
Some of our Concept Café videos
Top angel investment expert
Improving your presentation with coach & author Deborah Drake
Concept Café is
Entertainment (video magazine format)
Education (practical business insights for startups)
A resource for innovators and entrepreneurs (content includes links that support sales, distribution and investment enquiries).
The Concept Café platforms
The YouTube channel is the primary video platform used to embed video stories on Facebook, the Concept Café website, Tumblr and Twitter. The video stories are then expanded with text, graphics, links and feedback loops. Cross-promotion between platforms is an important aspect of structure.
Presentation coach Deborah Drake
Sponsorship options up to 26 weeks
We are looking for 3 primary sponsors of up to $76 000 each. They will each receive exposure in the following ways:
Each trailer will be up to
Each business story up to
Each innovation story up to
Each weekly bundle costs $2950. For greater impact and sponsor visibility, we prefer a sponsor to take the full 26 episodes, amounting to $76,000. However, bundles of 4 weeks, costing $11,800 each, are also available. Additional sponsorships would be complementary and non-competing with US Bank and its core business.
New content will be released every week for 26 weeks and consist of:
Sponsor exposure details
Certain episodes will feature ‘guest’ interviews with legal & financial experts for sponsoring companies.
Banners, links, front and end logo on video, comments section
‘Brought to you by’ in the end credits
Each video will have opening and closing 7 second ‘in-video’ commercials.
Analytics and reporting will show sponsor the reach and effectiveness
Facebook page & group
In-video opening & closing commercial
Analytics / reportbacks
Sponsor logo, links and text reference. Each newsletter will drive
visitors to the latest videos on the YouTube channel
US Bank business client innovators
US Bank can propose clients to be profiled in the video series as being especially innovative in their approach, business and outcomes. This is an opportunity to profile great innovators among US Bank's clientele.
Interviewing a member or associate of US Bank about some of the classic financial challenges that young innovative companies face. A list of subjects is included later in this memo.
We would like US Bank to sponsor Concept Café as a high visibility, good value resource for innovation and creative financial freedom. We outline below a benefits, exposure and costs breakdown.
Advice and connections
Numerous people are already involved with Concept Café either as interviewees or advisors (listed below). US Bank could connect other important players in the worlds of finance, innovation and entrepreneurship.
An advance list of content subjects will be presented to US Bank for discussion. Parameters and values would be agreed beforehand to avoid any undesirable subjects or potential conflict with competing services in the financial sector.
A regional approach to innovation
The Concept Café format is focused on regions, or individual states, allowing the program to address regional opportunities, challenges, and rising stars. Currently we are producing content for the northwest and northeast USA, based in Washington and Maine. We are approaching US Bank to sponsor the Washington stories, which will be primarily marketed within Washington. However, the content will also be 'pushed' across all US States.
A region-by-region approach will allow for more effective feedback loops and assist in building an online community of innovators in which rising stars, entrepreneurs and sponsors can communicate with each other.
Some of the subjects to be covered in 'the business of innovation'
About John Bowey & Transmediavision
Protecting your IP
Defining a business relationship
Drafting of founding agreements
Finding an attorney / negotiating a deal
Understanding patents and patent pending
Flexibility - your perceptions may differ from the advice you receive.
Selling out: is this the end game? Then what are the considerations?
Liability cover - what & why
Understanding your market
Cash isn't the answer to everything!
Understanding the needs of the business
Defining the business
What support is available for startups?
Can you get initial financial guidance for free or at a discount?
What tax benefits are there for startups?
What does a business plan comprise?
What are some of the key elements that financiers look for in a startup?
What are some of the financial red flags?
Types of investment / investors
When are you ready to seek investment?
Tax benefits to startups
Finding startup-friendly accountants
What types of funding are available?
What is angel investing?
What is venture capital?
What do you trade in return?
Various support structures
Entrepreneurial development center
Innovation hub / centers
Knowing your storyline
Defining your offering
Understanding the market
Personalizing the company story
Defining the need, the demand & response
Social media and marketing
Creating a community